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Having a sound marketing & creative strategy is like having a great road map, but more than just having GPS on a phone, it's understanding the complexities of the purchase process, to encapsulate the essence of why someone buys a product. It's not filling media with pictures of actors doing that, but rather finding and showing the real human benefits of products, the reasons people fall in love with brands, and the basic truths about being humans in the first place.

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