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Creativity is an organic process that can be a little hard to explain. The Chinese philosopher Lao Tzu said "those who know don't say, those who say, don't know." He believed one must live a life of creative quietude in order to be in tune with the world around them. We like that idea, and acknowledge that sometimes you have to let the creative process take you to a place you might not have planned, but which makes the final outcome better.